So, my question to you: Is this green? Personally I think any efforts to change bad habits is good but currently they are still producing cars with combustion engines which pollute the environment. Please leave a comment and tell me what you think.
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Thursday, December 4, 2008
What is Green anyhow?: Honda's Green Efforts
A frequent problem for businesses and people who are interested in going green is that, so far, there are few standards in the industry. However, when it comes to building there are some standards. LEED, which stands for Leadership in Energy and Environmental Design, are standards that the U.S. government have put together to encourage business, industry and individuals to rethink their construction practices. The video below explains some of the LEED standards and show how HONDA plants in the U.S. have employed them in their facilities and everyday operations.
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The best way for car or aircraft companies to contribute to environmental protection is to build cars or aircraft which require much less energy than they do nowadays. I can only speak about the situation in Germany: The main car producers here have been too ignorant to develop more efficient engines and then yelled out loudly when a former German government's environmental secretary / minister suggested people to buy a Toyota (thus a non-German production) because of its low-gas-consumption engine.
ReplyDeleteBack to your Honda example: I think this spot is just a publicity campaign. You're right about the changing of bad habits, but this spot doesn't even mention that people should use their cars in a more economic way - that would be detrimental to the main business purpose of this company. Therefore, I'll rate it as "light green".