"Get your deals on two wheels" is the slogan of a new yet simple idea that promotes commerce, good health, good habits, and improves the environment to boot! The name of the organization is
Bicycle Benefits. It was founded and is promoted by Ian and Dillon
Kleptar from
Saratoga, NY. Their passionate goal is to see fewer cars on the road and more people cycling and walking. What a concept huh? The organization helps businesses see the benefits of their participation in the program by pointing out that support of the program not only brings in more customers but also promotes physical activity,
helmet use, and alleviates congestion and parking hassles for business owners. The way it works is simple: participating businesses put a "Bicycle Benefits" Sticker on their window or front door and cyclists then know they can get discounts there. Bicyclists can buy a sticker for their
helmets and
receive discounts at any participating shops. I read about Bicycle Benefits on several other
blogs as well as on
their own site (which is sometimes down) and their
Facebook Page. Don't forget, when going green always think outside the box and be passionate like these brothers did. They ride up and down the East Coast promoting their organization. Below you can find their silly video promoting and explaining the concept. ( Be warned it is very silly, but informative)